It’s convenient, it’s quick, and it saves consumers and customers from carrying cash in their wallets – yet many business owners avoid adopting defrayal services.

The final checkout page serves a single purpose: to persuade the visitor to complete the planned purchase. It does not need to be beautifully designed or have original material; it simply needs to “close a deal” in an accessible and easy manner, and most crucially, in a manner that conveys credibility. We’ve compiled a list of key concepts to help you optimize checkout, enhance conversion rates, and boost sales on your retail site.

1. Include a change-of-purchase option at the checkout stage.

The order is placed in front of the customer, just before payment – suddenly, he realizes that the shirt he put in the shopping basket is not the proper size or color he desired – but if he turns back, all the details he typed in have been deleted. Allow the customer to make modifications throughout the checkout process, increasing the site’s trustworthiness while minimizing grief for the customer, no matter how minor.

2. Maintain momentum by discontinuing registration on the website.

Every business owner wants to capture and add new consumers to their lists, but like with many things in life, timing is everything. Many surfers express reluctance when requested to register on the site in the “moment of truth”; for them, it is a complication or an impediment, and many would rather abandon the buying process than be compelled to register. It is possible to offer site registration at the end of the process without interfering with the critical purchase phase.

3. Reduce the number of checkout pages and fields to a bare minimum.

Remember that the purchasing form should be minimalistic and simple. Even if collecting information on the customer is crucial to you, do not do so at the price of their purchase process; otherwise, they will give up and you will lose them as customers. Give up extraneous information and fields; choose for a clean, straightforward form with no repetitive extras; and create fields for the most fundamental personal details.

4.On the same topic, construct a SINGLE-PAGE CHECKOUT.

Customers like to complete the purchase process when they see the light at the end of the tunnel – that is, when everything is on one page from beginning to end. The customer’s mind will not be distracted, and he will focus on the purchase to the conclusion without getting lost along the way, making the buying process appear shorter.

Even if the final check-out needs multiple stages, include a responsive progress bar along the way that indicates the stage the surfer is at and how many steps are left for him to complete – this provides the site a sense of openness and reliability.

5. Responsiveness – test on a smartphone

Consider accessing the web on your mobile device while riding the train. Why wait till you go to your computer if you have spare time and want to buy something? You place the item in the shopping basket, and then, right before the transaction, the form is disorganized, the lines skip, and the button does not function.

You are likely to abandon the cart and move on to another site, which gives you confidence in its usability. When it comes to the purchase and check-out process, mobile responsiveness is crucial, and the site must be optimized in several versions.

Increase the customer’s trust in you by developing a responsive, correct form that is free of deviations or suspicious errors, so he does not have to wait until he comes to the computer to make a purchase.

6. Security above all

If it wasn’t conceivable a few years ago for the technophobic grandmother or uncle to buy things from an internet store, it is now available and accessible to everyone. However, the dangers of purchasing online have not gone away, and there is still an awareness of credit card theft, so many surfers decide to stop purchasing on various websites that do not provide adequate security when purchasing because they do not want to fall victim to electronic fraud schemes.

EasyCard, Israel’s largest settlement firm, is a one-stop shop for settlement and credit card invoicing, offering security and peace of mind to both businesses and end customers. EasyCard’s Redirect clearing solution offers full compliance with credit card company regulations as well as PCI compliance, while exempting the website owner from security requirements.

Redirect payment page is essentially an external clearing page that is hosted on secure servers; it can be accomplished by referring to an external clearing page or embedding it on your website. The entire purchase and payment procedure is carried out on secure servers, and the purchase process is completed and the transaction is confirmed on the original website. Credit card information is kept secured in accordance with the tightest requirements – PCI Level 1. Security scans secure and monitor the system on a daily basis.

There is no doubt that the purchasing experience is based on emotion and a sense of security, so in addition to a comfortable, correct, and professional design that generates reliability and trustworthiness, it is also important to give the surfer the seal of approval that this is indeed a safe and proper site – you can take care of this by connecting to EasyCard’s settlement and billing solution.